1987 AMA Winter Educators’ Conference: Marketing Theory is a collection of proceeding papers. These papers are jointly edited by Russell W. Belk, Gerald Zaltman, Richard Bagozzi, David Brinberg, Rohit Deshpande, A. Fuat Firat, Morris B. Holbrook, Jerry C. Olson, John F. Sherry and Barton Weitz. The papers focus on several conceptual tracks pertaining to marketing theory such as alternative ways of knowing, and sociology of the profession. These papers present new directions of inquiry in these areas as well as in other areas of marketing theory.
John F. Sherry
John F. Sherry, Jr. is the Herrick Professor of Marketing and Chairman of the Marketing Department in Mendoza College of Business at the University of Notre Dame.
Professor Sherry is an anthropologist who studies the sociocultural and symbolic dimensions of consumption, and the cultural ecology of marketing. He is a Fellow of the American Anthropological Association as well as the Society for Applied Anthropology, and past President of the Association for Consumer Research. His works have appeared in numerous journals, book chapters, professional manuals, and proceedings. He edited Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook, as well as Servicescapes: The Concept of Place in Contemporary Markets. Professor Sherry co-edited of Advances in Consumer Research, Vol. 19, Time, Space and the Market: Retroscapes Rising, Consumer Culture Theory and Explorations in Consumer Culture Theory.
He received his PhD in Anthropology and his MA from the University of Urbana-Champaign, as well as his BA in English/Anthropology from
University of Notre Dame.