Jonathan Gutman

Jonathan Gutman is Professor Emeritus of Marketing at the Whittemore School of Business and Economics at the University of New Hampshire in Durham. He earned his B.A. from Pomona College, his M.S. from Purdue University, and his Ph.D. from the University of Southern California. His publications include Service vs. Satisfaction: the Key to a Competitive Edge and Focus on Satisfaction: Using Patient Focus Groups.