Joseph P. Guiltinan is Professor Emeritus in the Department of Marketing at Mendoza College of Business at the University of Notre Dame. He has served twice as Department Chair. He also served as Associate Dean for MBA Programs. Prior to joining the faculty at Notre Dame, he was a member of the faculties of the University of Kentucky and the University of Massachusetts. He also served as an AACSB Faculty Fellow at the National Aeronautics and Space Administration. As a 1966 graduate in Marketing from Notre Dame, he also holds M.B.A. and D.B.A. degrees from Indiana University.
His research interests are in pricing, product-line management, and new product strategy. His work has appeared in the Journal of Marketing, Journal of Consumer Research, Journal of Retailing, Journal of Product Innovation Management, The Antitrust Bulletin, Journal of Product and Brand Management, Journal of Public Policy and Marketing and Social Forces. He has also authored two texts on Marketing.