The 1986 AMA Winter Educators’ Conference – Marketing Education: Knowledge Development, Dissemination, and Utilization was edited by Joseph Guiltinam and Dale Achabal. This work is a collection of proceedings presented at the 1986 AMA Winter Educators’ Conference. The papers revolve around five key tracks. Two tracks focus on marketing knowledge – its development, assessment, dissemination, and utilization. Another track addresses issues centered around the impact of computing and telecommunications technology in marketing education. The last two tracks are personal selling, sales management, and retail management.
Joseph P. Guiltinan
Joseph P. Guiltinan is Professor Emeritus in the Department of Marketing at Mendoza College of Business at the University of Notre Dame. He has served twice as Department Chair. He also served as Associate Dean for MBA Programs. Prior to joining the faculty at Notre Dame, he was a member of the faculties of the University of Kentucky and the University of Massachusetts. He also served as an AACSB Faculty Fellow at the National Aeronautics and Space Administration. As a 1966 graduate in Marketing from Notre Dame, he also holds M.B.A. and D.B.A. degrees from Indiana University.
His research interests are in pricing, product-line management, and new product strategy. His work has appeared in the Journal of Marketing, Journal of Consumer Research, Journal of Retailing, Journal of Product Innovation Management, The Antitrust Bulletin, Journal of Product and Brand Management, Journal of Public Policy and Marketing and Social Forces. He has also authored two texts on Marketing.