Marketing in the 80’s: Changes and Challenges is edited by Richard P. Bagozzi, David W. Cravens, Kenneth L. Bernhardt, Jospeh F. Hair Jr., Paul S. Busch, and Carol A. Scott. This volume is a compilation of proceedings presented at the 1980s Educators’ Conference. The papers focus on the problem and opportunities which would confront marketing in the 1980s. The collection of 124 papers are consolidated in five tracks: research methodology, public policy, marketing management, education, and consumer behavior.
Joseph F. Hair
Joseph F. Hair, Jr. is Professor of Marketing and DBA Director at Coles College of Business at Kennesaw State University in Kennesaw, Georgia. Professor Hair earned his Ph.D. in marketing in 1971 from the University of Florida and has made an indelible impact on the marketing profession through his leadership, teaching, research, publications and textbook authorship. He has authored more than 40 books, including Multivariate Data Analysis, which has made a lasting contribution to research across all the social sciences.
His academic publications have appeared in top-level professional journals including the Journal of Academy of Marketing Science, Journal of Marketing Research, Journal of Advertising Research, Journal of Business Research, Journal of Retailing, Multivariate Behavioral Research, and others.
Hair served as president of the AMS from 1996 – 1998 and has also served as program chair and chair of the Board of Governors, helping to shape strategy of AMS and grow the organization in size and prestige internationally. AMS formally recognized his achievements with the title of Distinguished Fellow and as the 2009 recipient of the Harold W. Berkman Service Award. Hair also serves on the Academic Advisory Board of Vector Marketing Corporation. He was awarded the 2011 AMS Cutco/Vector Distinguished Marketing Educator Award.