Karl E. Henion

Dr. Karl E. Henion, II is Professor Emeritus of Marketing at the McCombs School of Business at the University of Texas in Austin. He is a pioneer in ecological marketing studies and has specialized in what came to be known as green marketing. His research interests have included public policy, ecological marketing, the application of psychological theory to consumer behavior, industrial marketing, and olfactory psychophysics.

Professor Henion received a Bachelors Degree in Mechanical Engineering from the University of Michigan at Ann Arbor, an M.B.A. from Harvard, and Ph.D. from the University of Texas at Austin in 1967. Prior to doctoral work at The University of Texas, he was with E. I. dePont de Nemours & Company, Inc., in Wilmington, Delaware, where he held different positions in the Marketing Divisions of the Textile Fibers Department. These positions were in the areas of product development, marketing research, and end-use product merchandising of Nylon, Orlon, and Dacron fibers.

From 1967-1969, Professor Henion did postdoctoral work and taught statistics at The University of Texas at Austin. Professor Henion was a full-time lecturer in statistics at Texas from 1969-1971, an Assistant Professor of Marketing Administration from 1970-1971, and became Professor in 1980. A member of Beta Gamma Sigma and Phi Kappa Phi, he received the American Association of Collegiate Schools of Business annual dissertation fellowship for 1966-1967. He is a member of the American Marketing Association, the Association for Consumer Research, and, for over 20 years, the American Psychological Association.

He is author of the book, Ecological Marketing, in 1976; co-editor of a book of papers, Ecological Marketing, also in 1976; and co-chairman and co-editor, respectively, of a conference and book, The Conserver Society, in 1979. Current work includes examining the interplay between business and government, with focus on the re-regulating reaction to deregulation.

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Ecological Marketing

Ecological Marketing

Ecological Marketing was edited by Karl E. Henion, II and Thomas C. Kinnear. This work presents edited versions of papers presented at the First National Workshop on the same topic in 1975. These papers were presented by practicing business executives, university researchers, and a Federal Administration official. They provide state-of-the-art information on the role of business, government, and consumers in dealing with the ecological problems that society faces.

The Conserver Society

The Conserver Society

The Conserver Society was edited by Karl E. Henion, II and Thomas C. Kinnear. This work contains 18 papers presented by eminent academics, government conservation specialists, and business leaders from Canada and the United States. These papers provide marketing personnel an insight on ecological marketing by providing an outlook on the conserver society, its consumers, their attitudes, the government regulation, new horizons in marketing such as recycling, energy conservation, energy generation from waste, and resource management.

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