Lee Adler

Mr. Lee Adler authored, edited, and co-authored several works in the field of marketing, such as Managing the Marketing Research Function, Attitude Research at Sea, and Attitude Research on the Rocks. He worked for the Interpublic Group of Companies.

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Attitude Research At Sea

Attitude Research at Sea

Attitude Research at Sea was edited by Lee Adler and Irving Crespi. This work is a collection of papers on attitude research presented on board the S.S. Ocean Monarch during a cruise to Bermuda in 1966. The papers discuss the application of attitude research techniques to the broad range of marketing and advertising field. Incorporation of conceptual framework, methodology, application, and case studies pertaining to attitude research make this compilation handy for academics and practitioners.

Attitude Research On The Rocks

Attitude Research on the Rocks

Attitude Research on the Rocks was edited by Lee Adler and Irving Crespi. This work is the collection of proceedings presented at the 1967 Attitude Research Conference held “at the rocks” of Puerto Rico. The proceedings attempt to clarify some unresolved theoretical and methodological issues in attitude research. The book covers six topics viz., attitude change and behavior change, prediction and exploration in attitude research, quantitative and qualitative methods in attitude research, developments in attitude measurements, user evaluation on attitude research, and future learning in attitude research. There is also a concluding chapter that sums up the discussions that took place in the conference.