Leonard L. Berry
Dr. Leonard L. Berry is the Distinguished Professor of Marketing and holds the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University. He is also the Professor of Humanities in Medicine in the College of Medicine at The Texas A&M University System Health Science Center. He popularized the term relationship marketing. A recipient of several marketing education awards, Dr. Berry has authored and co-authored over 100 books, articles and research papers on a variety of topics such as healthcare, retailing, services marketing, branding, and advertising.
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