Dr. Leonard L. Berry is the Distinguished Professor of Marketing and holds the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University. He is also the Professor of Humanities in Medicine in the College of Medicine at The Texas A&M University System Health Science Center. He popularized the term relationship marketing. A recipient of several marketing education awards, Dr. Berry has authored and co-authored over 100 books, articles and research papers on a variety of topics such as healthcare, retailing, services marketing, branding, and advertising.