Meryl P. Gardner is Associate Professor of Marketing in the Department of Business Administration at the Alfred Lerner College of Business and Economics at the University of Delaware. She holds her Ph.D. in marketing. She has written, co-written, and edited several proceedings, articles, book chapters, and books mainly on consumer behavior and research. She teaches marketing research, consumer behavior, and marketing management. Her research focuses are macromarketing, mood-related consumer behavior, and sales interactions and relationship marketing.