1984 AMA Winter Educators’ Conference: Scientific Method in Marketing contains proceeding papers edited by Paul F. Anderson and Michael J. Ryan. The papers deal with metatheoretical issues such as approaches to marketing as science, marketing concepts, models and classification, as well as other issues. The papers review the contemporary marketing science and also question the philosophical underpinnings of the marketing research.
Michael J. Ryan
Michael J. Ryan is Professor Emeritus of Marketing at University of Michigan School of Business. His major interests are in marketing management and theory; strategic marketing planning; industrial marketing; sales management; customer satisfaction; and, linking quality, satisfaction and profitability. Dr. Ryan received his DBA in Marketing from the University of Kentucky. He received his MBA and his BS in Business Administration from Xavier University.