Murray A. Young is the Dean of the School of Business and Economics at Thompson Rivers University. Prior to joining Thompson Rivers University in 2005, Professor Young taught at Colorado Christian University, Bethel College, University of Notre Dame, as well as the Chinese University of Hong Kong. His research interests are marketing strategy, international business, organization and household buyer behavior, as well as management education.
Chapter 13: The New Electronic Media “Videotex”
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The New Electronic Media “Videotex” summarizes the role of videotext as a new electronic media in marketing. The chapter examines the awareness implications, impact and key issues surrounding videotext. It is left to the reader to decide the potential future of this trend.