Newton Frank

Newton Frank co-edited the proceeding Marketing Strategies for A Tough Environment with Peter J. LaPlaca. Frank was the Vice President of the Data Development Corporation in New York in 1970s and 1980s. In 1982, he was elected president of the New York Chapter of the American Marketing Association.

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Newton Frank

Newton Frank co-edited the proceeding Marketing Strategies for A Tough Environment with Peter J. LaPlaca. Frank was the Vice President of the Data Development Corporation in New York in 1970s and 1980s. In 1982, he was elected president of the New York Chapter of the American Marketing Association.

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