Norman Kangun was Professor of Marketing at the University of Houston at Clear Lake in the 1970s and 1980s. He edited and co-edited several works in the field of marketing, such as the proceeding entitled, Consumerism: New Challenges for Marketing in 1978.
Consumerism: New Challenges for Marketing, edited by Norman Kangun and Lee Richardson, is a historical perspective from the 1970s, produced by the American Marketing Association compilation of collected papers presented at an American Marketing Association conference on consumerism, held at Louisiana State University in March 1976.
The papers trace the consumer movement that began in the 1950s. The selected papers by eminent academics analyze various aspects of consumerism like consumer regulation, consumer product safety, and scope of improving government involvement in consumer programs. Also featured is a research on marketing model of gasoline and petroleum products.