Peter H. Reingen is Earl & Gladys Davis Distinguished Research Professor of Marketing at W.P. Carey School of Business at Arizona State University. Prior to joining the University of Arizona in 1982, Professor Reingen taught marketing at the University of Houston, University of South Carolina, and Iona College in New Rochelle, New York. Dr. Reingen received his PhD in Business Administration as well as his MBA from the University of Cincinnati. He received his BBA from Cologne College of Business Administration in Cologne, Germany.