Peter Wright is Professor Emeritus of Marketing at Lundquist College of Business at the University of Oregon. He has also been a visiting scholar at the Harvard Business School and a faculty member at the University of Illinois. Dr. Wright has been president and director of the Association for Consumer Research and a long-time member of the editorial review board for the Journal of Consumer Research.
His research focuses on consumer information processing and decision making regarding innovative products or services, and on knowledge of consumers and managers about advertising and sales tactics. He has consulted with dozens of corporations, government agencies, and consumer advocacy groups on issues concerning consumer behavior and protection, marketing and advertising strategy, new product development, and marketing research.
Dr. Wright received his PhD from Pennsylvania State University, his MBA from the University of Virginia, and his BA from North Carolina University.
