Philip Levine edited Attitude Research Bridges the Atlantic in 1975. Levine was previously Executive Director of Strategy, Planning and Research at Ogilvy & Mather, and is well-known for his expertise in Strategic Marketing, Measuring Communications Effectiveness and Study Design and Analysis. He is currently the CEO e-ValuWeb.
Attitude Research Bridges the Atlantic
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Attitude Research Bridges the Atlantic was edited by Philip Levine. This work is a collection of proceedings held in Madrid, Spain during 1973. Spread out in five sections, these papers were presented by American and European attitude researchers. They discussed attitudes as they relate to the individual, the group, the society, the researcher, and the businessman. There was also a presentation on the Sociology of Attitude Research.