Polia Lerner Hamburger authored Social Indicators–a Marketing Perspective in 1974. In the 1970s, she was a Professor for the Escola de Administração de Empresas de São Paulo (EAESP, São Paulo Business School).
Social Indicators: A Marketing Perspective
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Social Indicators: A Marketing Perspective was written by Polia Lerner Hamburger and originally published in 1974. This work is a comprehensive review on social indicators from the perspective of marketing implications. This monograph reports a comprehensive tracing of the historical development of social indicators and presents a viewpoint on the state of the art social indicators which may be applied to marketing.