Social Indicators: A Marketing Perspective was written by Polia Lerner Hamburger and originally published in 1974. This work is a comprehensive review on social indicators from the perspective of marketing implications. This monograph reports a comprehensive tracing of the historical development of social indicators and presents a viewpoint on the state of the art social indicators which may be applied to marketing.
Polia Lerner Hamburger
Polia Lerner Hamburger authored Social Indicators–a Marketing Perspective in 1974. In the 1970s, she was a Professor for the Escola de Administração de Empresas de São Paulo (EAESP, São Paulo Business School).