Pradeep A. Rau is Professor of Marketing at the George Washington School of Business of George Washington University. He has been part of the faculty at George Washington University since 1990. He has taught in a number of countries including, Brazil, China, Colombia, Denmark, India, Malaysia and Russia.
Professor Rau has co-authored three books and his publications include over twenty articles in professional journals, including the Journal of the Academy of Marketing Science, Journal of International Marketing, Journal of Advertising Research, Management International Review, and International Marketing Review. He has also consulted with a number of organizations in both the public and private sectors.
Dr. Rau specializes in marketing research, marketing strategy, international marketing, and social marketing. He is currently pursuing his research on international marketing strategy and retail analytics.