Rene Mora edited the proceeding, Second Annual Advanced Research Techniques Forum. In 1991, Mora was the Analytical Services Conference Chair of the NPD Group from Port Washington, New York.
Second Annual Advanced Research Techniques Forum
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Second Annual Advanced Research Techniques Forum was edited by Rene Mora. This work is a collection of papers presented at a forum by the same name in Colorado in 1991. The papers analyze some of the popular methods used in marketing research such as preference and choice modeling, strategic category research, and pricing research. Each paper is followed by a compilation of highlights of the discussion that happened post-presentation.