Richard P. Bagozzi is Dwight F. Benton Professor of Behavioral Science in Management, Ross School of Business, University of Michigan. He completed his doctoral education from Northwestern university. He is conferred honorary doctorates from University of Lausanne, Switzerland, University of Antwerp, Belgium, and Norwegian School of Economics. Prof. Bagozzi does basic research into human emotions, decision making, social identity, and action. This work has been applied to the study of consumers, patients, doctors, salespersons, managers, and organizations. He also does reseach into multivariate statistics and its relationship to measurement, construct validity, theory, hypotheses testing, and the philosophy of science. He has been an occasional reviewer and Editorial Board Member of numerous academic, marketing, business and consumer research journals. His research articles are published in many journals. He has authored and co-authored a dozen books on marketing management and consumer psychology. He has also edited monographs, research compilations, and proceedings.