New-Product Forecasting presents fourteen foremost new product forecasting models. Predicting new product performance is one of the most challenging management issues. The market performance of a new product depends on a number of factors, including buyer behavior and satisfaction, as well as trade support and the competition’s reaction to the product. This work is an excellent reference tool for practitioners in the field concerned with the evaluation and selection of new product prediction models.
Richard N. Cardozo
Richard N. Cardozo serves as Chairman of Brown-Stone Distributing. He is a Professor Emeritus at the Carlson School of Management at University of Minnesota and Adjunct Professor of University of Miami. Professor Cardozo has been a Director of National Presto Industries, Inc. since 1998 and serves as its presiding Director. He is a Senior Scholar of Florida International University. He received his PhD in Business Administration from the University of Minnesota, his MBA from Harvard Business School, and his bachelors from Carleton College.