Richard K. Robinson

Dr. Richard K. Robinson is Associate Professor of Marketing at Marquette University. Dr. Robinson has enjoyed teaching at Marquette University for over 30 years. He has received the Student Council Award for Teaching Excellence and was the first recipient of the Business Faculty Teaching Excellence Award in 2003.

Dr. Robinson was co-principal investigator on a government-funded tri-state transportation project and on an earlier government-funded mass transit research project. He has consulted a variety of organizations in the public and nonprofit sectors. He was also a team member in a USIA grant on relationship building in the Czech Republic.

Professor Robinson received his BS in Marketing from the University of Illinois, his MBA and PhD in Marketing both from Northwestern University. His areas of specialization are Services Marketing Strategy, Transportation Research and Analysis, Customer Relationship Management (CRM).

Marketing Public Transportation

Marketing Public Transportation: Policies, Strategies and Research Needs for the 1980’s

The papers presented at a 1979 workshop on transit marketing assesses the historic perspective of the public transport marketing in the 1970s, in addition to laying down a path for 1980s. Various transit marketing specialists elaborate on notable developments, marketing strategies, evaluation research, traveler analysis, consumer relation, fare pricing, advertising and sales techniques as well as the scope in the narrowed field which is expanding.