The 1988 AMA Educators’ Proceedings: Efficiency and Effectiveness in Marketing is a collection of papers edited by Gary Frazier, Charles Ingene, David Aaker, Avijit Ghosh, Tom Kinnear, Sidney Levy, Richard Staelin, and John Summers. The papers are a product of some eminent academic marketers with deep knowledge in efficient and effective marketing. The papers are consolidated into six tracks – Marketing Strategy, Buyer Behavior, Marketing Education, Marketing Management, Public Policy, and Research Methods. This volume also contains the papers presented at six special sessions on diversified topics such as in-store information search in retail marketing, the future of post-positivist methods in marketing, and American-European perspectives in the buyer-seller relationship.
Richard Staelin is the Edward and Rose Donnell Professor of Business Administration at the Fuqua School of Business at Duke University. Dr. Staelin has published over 70 articles in academic journals on a diverse set of subjects which include information search, managerial decision making, influence of verbal and pictorial messages in print ads, consumer protection regulation and its impact on consumer behavior, channel management and marketing strategy.
Professor Staelin has also co-authored a book entitled Consumer Protection Legislation and the U.S. Food Industry. He also has served on over 40 Ph.D. committees. Dr. Staelin received his PhD, an MBA, a BS in Math, and a BS in (M.E.) from the University of Michigan.