Social Indicators and Marketing was edited by Robert L. Clewett and Jerry C. Olson. This work is a collection of papers presented at 1972 and 1973 conferences focusing social indicators in context of marketing and business. Fifteen papers are organized in two main parts: social indicators and business response to social values. Part I examines social indicators and their usefulness to marketing and business in general. Part II explains how businesses are responding to changing social values and the tools that can be developed to guide their responses.
Robert L. Clewett
Robert L. Clewett edited many works in the field of marketing, such as Social Indicators and Marketing. In the 1950s, he was at the School of Business Administration at the University of Michigan and at Montana State University. In the 1970s, he was at Pennsylvania State University.