Robert F. Dwyer is Joseph S. Stern Professor of Marketing at Carl H. Lindner College of Business at the University of Cincinnati. A recipient of several teaching excellance awards, Dr. Dwyer teaches Direct Marketing, Marketing Management, and B2B Marketing. He holds PhD and MBA degrees from University of Minnesota. Dr. Dwyer specializes in Buyer seller relationships. His research focuses are marketing channel structures, contractual norms, bargaining behavior, environmental influences, and direct marketing.