The 1986 AMA Educators’ Proceedings was edited by Terence A. Shimp, Subhash Sharma, George John, John A. Quelch, John H. Lindgren Jr., William Dillon, Meryl Paula Gardner, and Robert F. Dyer. This work is a compilation of papers presented at the 1986 American Marketing Association Summer Educators’ Conference. The papers are divided into six tracks – Buyer Behavior; Research Methodology; Public Policy and Metamarketing; Marketing Management and Institutions ; Marketing Education; as well as Marketing Strategy, Planning, and Control. The papers analyze the trends, issues, innovations, regulation, and policies pertaining to marketing from the teaching and academic perspective.
Robert F. Dwyer
Robert F. Dwyer is Joseph S. Stern Professor of Marketing at Carl H. Lindner College of Business at the University of Cincinnati. A recipient of several teaching excellance awards, Dr. Dwyer teaches Direct Marketing, Marketing Management, and B2B Marketing. He holds PhD and MBA degrees from University of Minnesota. Dr. Dwyer specializes in Buyer seller relationships. His research focuses are marketing channel structures, contractual norms, bargaining behavior, environmental influences, and direct marketing.