Robert F. Lusch is James and Pamela Muzzy Chair in Entrepreneurship at Eller College of Management at the University of Arizona. He is also the Executive Director of McGuire Center for Entrepreneurship.
Dr. Lusch has a doctorate in Business Administration with marketing and accounting emphasis. He researches in verticals such as Entrepreneurship, Marketing Strategy, Complex Adaptive Systems, Marketing Channels, Marketing and Organizational Performance, Service Dominant Logic of Marketing, Retailing, and Innovation in Society.
Professor Luck is a recipient of the AMA/Sheth Foundation Award for Long-Standing Contributions to the Marketing Literature. He has been contributing articles in various academic and research journals for more than four decades. He has authored, co-authored, edited, and co-edited about 30 books.