Robert A. Mittelstaedt

Robert A. Mittelstaedt is an Emeritus Professor of Marketing at the College of Business Administration at the University of Nebraska-Lincoln. He received his BS from the University of South Dakota in 1958, his MA from the University of Arizona in 1960, and his Ph.D. from the University of Minnesota in 1966. His research interests include the nature of competition, the structure of distribution systems and the use of incentives within those systems, the diffusion of innovations, and intellectual property protection. His teaching interests are macromarketing, public policy, and strategy.