Professor Robert P. Redinger authored and co-authored several articles in the field of marketing. He was on the faculty at the College of Commerce and Business Administration at the University of Illinois Urbana-Champaign in the 1970s.
Chapter 7 of Multivariate Methods for Market and Survey Research
The chapter is devoted to a discussion of multivariate analysis of variance. A general model is presented first, followed by en exposition of the extension of experimental design techniques. Methods of follow-up analysis used to identify significant differences are also discussed.