Roger A. Kerin

Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at Southern Methodist University, as well as a member of the Board of Governors of the Academy of Marketing Science. He earned his B.A., MBA, and Ph.D. from the University of Minnesota. He is the author of five books, over seventy articles, and has served on several editorial review boards. From 1991 to 1994, he was a member of the American Marketing Association Board of Directors.