The 1985 AMA Educators’ Proceedings contains papers presented at the annual educators’ conference of the American Marketing Association. The 93 papers are compiled into six tracks: Public Policy and Metamarketing; Marketing Strategy, Planning, and Control; Research Methodology; Marketing Management and Institutions, Buyer Behavior; and, Marketing Education. These papers provide a historical review of marketing academics. Also featured is a white paper entitled, “Policy on Marketing Conference,” in 1984 for the AMA education council.
Roy D. Howell
Roy D. Howell is James L. Johnson Chair of Business Administration at the Rawls College of Business in Texas Tech University. He serves on the Editorial Review Board of the Journal of the Academy of Marketing Science, and has served on the boards of the Journal of Marketing and the Journal of Marketing Research, among others.
Professor Howell has received the Jagdish N. Sheth Award for the Best Article published in the Journal of the Academy of Marketing Science, and the President’s Award for Excellence in Teaching at Texas Tech University, among other awards. Some recent publications have appeared in Multivariate Behavioral Research, Structural Equation Modeling, Measurement, and Psychological Methods.
His research interests are in the areas of Marketing Strategy and Research Methods, particularly structural equation modeling and measurement. He teaches Marketing Management, Marketing Strategy, and Theory Testing.