Professor Russell W. Belk teaches Consumer Behavior and Marketing at Schulich School of Business, York University. He holds his PhD and MS, both from University of Minnesota. He has written, edited, and co-edited about 20 books and proceeding compilations. He has also written numerous book chapters and articles in various journals. He is an active member in editorial and administrative boards of many marketing journals. He has visited several Asian, European, and African countires for academic purposes.
His research interests are Consumer Behavior, Global Consumerism, Meanings of Possessions, Collecting, Gift-Giving, Materialism, Cultural Dimensions of Business Consumer Research, Interpretive Research, and Videography. He is currently studying Virtual Consumption in China, Global Consumer Ethics, as well as Skin Color and Beauty in Asia.