The 1983 AMA Educators’ Proceedings is edited by Patrick E. Murphy, O.C. Ferrell, Eugene R. Laczniak, Robert F. Lusch, Paul F. Anderson, Terence A. Shimp, Russell W. Belk, and Charles B. Weinberg. This volume consists of 102 papers and special presentations, which were presented in six competitive tracks during the 1983 Marketing Educators’ Conference. The six tracks are Marketing Strategy, Consumer Behavior, Marketing Education, Marketing Mix, Public Policy, and Research Methodology. The papers seek to expand theoretical boundaries of the marketing discipline, refine existing marketing principles, and introduce new perspectives.
Russell W. Belk
Professor Russell W. Belk teaches Consumer Behavior and Marketing at Schulich School of Business, York University. He holds his PhD and MS, both from University of Minnesota. He has written, edited, and co-edited about 20 books and proceeding compilations. He has also written numerous book chapters and articles in various journals. He is an active member in editorial and administrative boards of many marketing journals. He has visited several Asian, European, and African countires for academic purposes.
His research interests are Consumer Behavior, Global Consumerism, Meanings of Possessions, Collecting, Gift-Giving, Materialism, Cultural Dimensions of Business Consumer Research, Interpretive Research, and Videography. He is currently studying Virtual Consumption in China, Global Consumer Ethics, as well as Skin Color and Beauty in Asia.
The 1984 AMA Marketing Educators’ Proceedings were edited by Russell W. Belk, Robert Peterson, Gerald S. Albaum, Morris B. Holbrook, Roger A. Kerin, Naresh K. Malhotra, and Peter Wright. This volume contains 95 papers presented in five tracks – Marketing Education, Marketing Theory and Public Policy, Marketing Management and Strategy, Research Methodology and Issues, and Buyer Behavior. Also featured are the transcripts of special sessions ranging from panel discussion to empirical demonstrations. These session copies cover topics such as the AACSB test of basic marketing knowledge, the use of microcomputers, marketing and consumption of the third world, and projective research methods.
1987 AMA Winter Educators’ Conference: Marketing Theory is a collection of proceeding papers. These papers are jointly edited by Russell W. Belk, Gerald Zaltman, Richard Bagozzi, David Brinberg, Rohit Deshpande, A. Fuat Firat, Morris B. Holbrook, Jerry C. Olson, John F. Sherry and Barton Weitz. The papers focus on several conceptual tracks pertaining to marketing theory such as alternative ways of knowing, and sociology of the profession. These papers present new directions of inquiry in these areas as well as in other areas of marketing theory.