Sidney Levy

Sidney Levy is Professor Emeritus of Marketing and Behavioral Science in Management at the Kellogg School of Management at Northwestern University. He is recognized as one of the main contributors to marketing and consumer behavior in the twentieth century for his work on brand image, symbolism, and cultural meaning in marketing. With Philip Kotler, he challenged the view of marketing as restricted to commercial activities, and redefined the concept of Marketing as an all-encompassing phenomenon that could be applied to a broad range of social activities. He was inducted as an Association for Consumer Research Fellow (1982), the highest honor accorded to academic consumer researchers for contributions to consumer research. In recognition of his role as one of the intellectual pioneers of Consumer Culture Theory (CCT), The Sidney J. Levy Award was created in 2008. The award is given to the best CCT dissertation article published in the preceding year.