The 1988 Winter Educators’ Proceedings: Marketing: A Return to the Broader Dimensions is edited by Stanley Shapiro and A.H. Walle. This volume contains papers by eminent marketing scholars on broader dimensions of marketing, which encompasses both atypical methodologies and several aspects of marketing that transcend from marketing management to marketing orientation.
Stanley J. Shapiro
Stanley J. Shapiro is the Professor Emeritus of Marketing at Simon Fraser University in British Columbia, Canada. He has served as the Dean of McGill University School of Management and the Dean of Business Administration for Simon Fraser University. Professor Shapiro has published many books in areas ranging from marketing history to the financial dimensions of marketing management.
Professor Shapiro received his PhD and MBA from the Wharton School of Business at the University of Pennsylvania. He received his BA from Harvard College.
Macromarketing: A Canadian Perspective is a collection of papers presented in the Third Triennial Canadian Marketing Workshop held in Toronto in June 1979. This collection is edited by Donald N. Thompson, Patricia Simmie, Louise Heslop, and Stanley J. Shapiro. The papers present a historical perspective of macromarketing in the 1980s with a Canadian perspective, including the general areas of consumerism, consumer protection public policy, and market regulation. Canadian market-specific issues that were prevalent at that time such as promoting visual art, post-offices, and energy management are also featured.