Stephen J. Grove

Dr. Stephen J. Grove, a marketing professor from Clemson University, teaches Services Marketing, Promotional Management, and Consumer Behavior. Dr. Grove received his doctorate from Oklahoma State University. His research focuses on impression management in the service encounter, characteristics of effective services advertising, environmental advertising and environmental marketing issues, and interactive aspects of the service experience.

His articles have appeared in numerous marketing related journals such as the Journal of Macromarketing, Journal of Retailing, Journal of Business Research, Journal of Services Research, and Journal of Sport Behavior, and several others, as well as many international, national and regional conference proceedings. His work has also appeared in various edited volumes, including Advances in Services Marketing and Management, Contemporary Services Marketing and Management, and the Handbook of Services Marketing and Management. He is the co-author of a text, Interactive Services Marketing, that is now in its third edition, as well as the book, A Services Marketing Introspection: Snapshots, Reflections and Glimpses from the Experts. Currently under development is a third book, Service Theater: A Model for Success in Todays Experience Economy.

Dr. Grove is past chairperson of the Services Marketing Special Interest Group (SERVSIG) of American Marketing Association. In addition, Dr. Grove has served as guest editor for special editions of the European Journal of Marketing and the Journal of Advertising and has written for Marketing News and the Marketing Educator. He received the 2001 Eli Lilly Faculty Excellence Award for Outstanding Research and the 2000-2001 Senior Scholar Research Excellence Award from the College of Business and Behavioral Science at Clemson.

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