Frontiers in Marketing Thought was edited by Stewart H. Rewoldt. This work contains papers presented at the Conference of American Marketing Association in 1954. The papers focus on the content of broadly based marketing concepts rather than how to teach marketing perspective. Designed specifically for marketing teachers, the papers also aid other marketing personnel by providing insights on physical handling, discount selling, value added marketing, branding, motivation research, and a comprehensive round up on research in marketing.
Stewart H. Rewoldt
Stewart H. Rewoldt was a Professor of Marketing in the School of Business Administration at the University of Michigan in the 1950s and 1960s. Prior to joining the faculty at the University of Michigan, Professor Rewoldt taught at Indiana University in the 1950s. He co-authored several articles in the field of marketing.