The 1986 AMA Educators’ Proceedings was edited by Terence A. Shimp, Subhash Sharma, George John, John A. Quelch, John H. Lindgren Jr., William Dillon, Meryl Paula Gardner, and Robert F. Dyer. This work is a compilation of papers presented at the 1986 American Marketing Association Summer Educators’ Conference. The papers are divided into six tracks – Buyer Behavior; Research Methodology; Public Policy and Metamarketing; Marketing Management and Institutions ; Marketing Education; as well as Marketing Strategy, Planning, and Control. The papers analyze the trends, issues, innovations, regulation, and policies pertaining to marketing from the teaching and academic perspective.
Dr. Subhash Sharma is James F. Kane Professor of Marketing at the Darla Moore School of Business at the University of South Carolina. He received his Ph.D. in Business Administration with a concentration in Marketing from the University of Texas at Austin, an M.S. in Industrial and Systems Engineering from San Jose State University at San Jose, California, and his B.S. in Mechanical Engineering from Osmania University in India. His research interests include marketing strategy, structural equation modeling, data mining, customer relationship management, marketing-operations interface, and global marketing strategies.
Dr. Sharma has published numerous articles in leading academic journals such as the Journal of Marketing Research, Journal of Marketing, Marketing Science, Journal of Retailing, Journal of Operations Management, International Journal of Research in Marketing, and Management Science.
Professor Sharma has also authored two text books — (1) Applied Multivariate Techniques published by John Wiley & Sons, which has been translated into Chinese, and (2) Scaling Procedures: Issues and Applications (co-authored) published by Sage Publications.
Professor Sharma reviews for a number of journals and currently serves on the editorial review board of the Journal of Retailing as well as the Journal of Marketing. He was on the editorial board of the Journal of Marketing Research for over 15 years. He is also the recipient of the Alfred G. Smith Award for Excellence in Teaching from the Darla Moore School of Business at the University of South Carolina Educational Research Award for Professional Schools.