Terence A. Shimp
Terence A. Shimp is Distinguished Professor Emeritus at Darla Moore School of Business at the University of South Carolina. Dr. Shimp has been with University of South Carolina since 1977. Before he took on the role of Professor Emeritus, he was the Marketing Department Chair and the Professor and W. W. Johnson Distinguished Foundation Fellow at the same university.
His research interests are persuasive communications, attitude theory, and learning theory. His research articles has won him several awards including the Outstanding Contributions to Advertising Research Award from American Academy of Advertising. He has been a member in the Editorial Review Board of marketing journals such as Psychology and Marketing, and Marketing Letters.
Professor Shimp received his DBA from the University of Maryland, his MBA from the University of Kentucky, and his BA from West Liberty State College.