The 1983 AMA Educators’ Proceedings is edited by Patrick E. Murphy, O.C. Ferrell, Eugene R. Laczniak, Robert F. Lusch, Paul F. Anderson, Terence A. Shimp, Russell W. Belk, and Charles B. Weinberg. This volume consists of 102 papers and special presentations, which were presented in six competitive tracks during the 1983 Marketing Educators’ Conference. The six tracks are Marketing Strategy, Consumer Behavior, Marketing Education, Marketing Mix, Public Policy, and Research Methodology. The papers seek to expand theoretical boundaries of the marketing discipline, refine existing marketing principles, and introduce new perspectives.
Terence A. Shimp
Terence A. Shimp is Distinguished Professor Emeritus at Darla Moore School of Business at the University of South Carolina. Dr. Shimp has been with University of South Carolina since 1977. Before he took on the role of Professor Emeritus, he was the Marketing Department Chair and the Professor and W. W. Johnson Distinguished Foundation Fellow at the same university.
His research interests are persuasive communications, attitude theory, and learning theory. His research articles has won him several awards including the Outstanding Contributions to Advertising Research Award from American Academy of Advertising. He has been a member in the Editorial Review Board of marketing journals such as Psychology and Marketing, and Marketing Letters.
Professor Shimp received his DBA from the University of Maryland, his MBA from the University of Kentucky, and his BA from West Liberty State College.
The 1986 AMA Educators’ Proceedings was edited by Terence A. Shimp, Subhash Sharma, George John, John A. Quelch, John H. Lindgren Jr., William Dillon, Meryl Paula Gardner, and Robert F. Dyer. This work is a compilation of papers presented at the 1986 American Marketing Association Summer Educators’ Conference. The papers are divided into six tracks – Buyer Behavior; Research Methodology; Public Policy and Metamarketing; Marketing Management and Institutions ; Marketing Education; as well as Marketing Strategy, Planning, and Control. The papers analyze the trends, issues, innovations, regulation, and policies pertaining to marketing from the teaching and academic perspective.