Dr. Terry Deutscher is Professor Emeritus at the Richard Ivey School of Business in Toronto at the University of Western Ontario. His expertise includes innovation, marketing strategy, marketing technology, and introducing new products. His research and course development focuses on marketing management, business-to-business marketing, and achieving market leadership. Dr. Deutscher has been a Visiting Professor at IMD in Lausanne, Switzerland, and at Cornell University. He was also an Assistant Professor at Ohio State University.