Thomas E. Barry

Professor Thomas E. Barry is vice president for executive affairs at Southern Methodist University and the Professor of Marketing in the Edwin L. Cox School of Business. He has served on over 100 committees while at SMU and works closely with President R. Gerald Turner on strategic planning, master planning, and other University matters. He has worked and consulted for a wide variety of small and large organizations, including the Department of Defense, Hertz, Neiman Marcus, Yamaha, AT&T, Dr. Pepper, Taco Bell, and several nonprofit organizations.

Dr. Barry is the author of three books and approximately 80 articles, monographs, and book reviews on marketing and advertising. He has been one of the most frequent contributors to the three leading advertising journals, Journal of Advertising, Journal of Advertising Research, and Journal of Current Issues and Research in Advertising.

Dr. Barry serves on the editorial review boards of the Journal of Advertising, Journal of Current Issues and Research in Advertising, and Journal of Interactive Advertising. He received the Research Excellence Award from the Cox School for his research in television advertising for children, and also received The American Academy of Advertising 1995 award for “”Outstanding Contributions to Advertising Research.”” He won the Sheth Award in 2005 for the Best Article of 2005 in the Journal of the Academy of Marketing Science.

Dr. Barry serves on the board of directors of Valhi, and is a trustee for the Southwestern Graduate School of Banking Foundation and the Kilby Foundation. He is a member of several professional and honorary societies, including the American Marketing Association, Beta Gamma Sigma, Alpha Kappa Psi, and Golden Key National Honor Society.

Dr. Barry was Associate Dean and Chair of Marketing in the Cox School and has taught courses in basic marketing, marketing policy, sales management, marketing research, and advertising management since 1970. He received his PhD in marketing from North Texas State University (now the University of North Texas) and received his Bachelors and Masters degrees in marketing from Southern Illinois University, Carbondale. He has been the recipient of the SMU Outstanding Professor Award three times and has received the Nicolas Salgo Distinguished Teaching Award in the Cox School.”

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Children's Television Advertising

Children’s Television Advertising

In the early 1970s when there were cries for an outright ban of all advertising to children, the Federal Trade Commission introduced and strictly implemented the Action for Children’s Television (ACT). During this time, Children’s Television Advertising was written by Thomas E. Barry. This work put together most of the research of the time and presented it in one volume on children’s television advertising, of investigation, and enforcement in the field of marketing at a time when the ACT was enforced.