Thomas V. Bonoma

In 1984, Thomas V. Bonoma was an Associate Professor in the Graduate School of Business Administration at Harvard University. Author of nearly 60 articles for a variety of business journals, he specialized in marketing implementation and industrial marketing. Professor Bonoma received his Ph.D. in social psychology from the State University of New York at Albany.

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Thomas V. Bonoma

In 1984, Thomas V. Bonoma was an Associate Professor in the Graduate School of Business Administration at Harvard University. Author of nearly 60 articles for a variety of business journals, he specialized in marketing implementation and industrial marketing. Professor Bonoma received his Ph.D. in social psychology from the State University of New York at Albany.

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