In 1984, Thomas V. Bonoma was an Associate Professor in the Graduate School of Business Administration at Harvard University. Author of nearly 60 articles for a variety of business journals, he specialized in marketing implementation and industrial marketing. Professor Bonoma received his Ph.D. in social psychology from the State University of New York at Albany.
Organizational Buying Behavior
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Organizational Buying Behavior is a collection of papers edited by Thomas V. Bonoma and Gerald Zaltman. These papers were presented at a workshop on organizational buying behavior held in April 1976. The papers discuss various aspects in organizational buying and industrial marketing with respect to the purchasing agent, the buying center, professionalism and community among the purchasers, as well as organizational and environmental effects on the buying process.