Thomas A. Durkin

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Research Needs in Consumer Credit: The Problems of Low-Income and Minority Consumers

Chapter 5 – Research Needs in Consumer Credit: The Problems of Low-Income and Minority Consumers

Chapter 5 of Minorities and Marketing: Research Challenges

The chapter reviews the available evidence on three important aspects of consumers’ credit decisions. Particular emphasis is paid to the question of whether there is a distinct low-income and /or minority segment of credit users who differ from the general population along these three dimensions. The other major purpose is to recommend fruitful areas for further research.

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