Thomas V. Greer is Professor Emeritus at Robert H. Smith School of Business at University of Maryland. He is recognized globally for his research and expertise in international marketing. He has taught and conducted research in Europe, Asia, Africa, South America, and Australia. His research has been published in leading journals, including the Journal of Marketing, the Journal of Retailing, and the Journal of Global Marketing. Professor Greer has been a member of the editorial review boards of Advances in International Marketing, the Journal of Global Marketing, the Journal of African Business, and the Journal of International Food and Agribusiness.