Urban B. Ozanne

Urban B. Ozanne is Professor Emeritus at Florida State University in Tallahassee, Florida. Professor Ozanne wrote The Economic Effects of Franchising with Shelby D. Hunt in 1971. In 1968, Ozanne wrote the article entitled, “Adoption Research: Information Sources in the Industrial Purchasing Situation,” with Gilbert A. Churchill, which was published in Marketing and the New Science of Planning by the American Marketing Association.

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The Economic Effects of Franchising

The Economic Effects of Franchising is based on a report generated for the United States Senate Small Business Committee in 1970 entitled, “Impact of Franchising on Small Business.”

This original report resulted in lengthy hearings of franchising issues and opportunities, focusing on the fast food industry.  Ozanne and Hunt continued researching the focus of this work and completed their studies in 1971 to produce The Economic Effects of Franchising for Congress and the public.  This work discusses, step by step, from researching the franchise and its characteristics, to signing a franchise agreement and training its employees, and the revenue generated to owning a franchise.


Table of Contents

  1. Introduction
  2. Summary and Conclusion
  3.  The Structure of the Fast Food Franchising Industry
  4. The Fast Food Franchisee:  Characteristics, Recruitment, Installation, and Training
  5. The Operation of Fast Food Franchised Business
  6. Minority Participation in Franchising
  7. The Fast Food Franchise Agreement
  8. Commentary on Fast Food Franchise Agreements
  9. Convenience Grocery and Laundry/Dry Cleaning Franchising
  10. Research and Design Methods
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