New-Product Forecasting presents fourteen foremost new product forecasting models. Predicting new product performance is one of the most challenging management issues. The market performance of a new product depends on a number of factors, including buyer behavior and satisfaction, as well as trade support and the competition’s reaction to the product. This work is an excellent reference tool for practitioners in the field concerned with the evaluation and selection of new product prediction models.
Dr. Mahajan is the John P. Harbin Chair in at the McCombs School of Business at the University of Texas at Austin. He is a former dean of the Indian School of Business in Hyderabad. Professor Mahajan is one of the most widely cited researchers in business and economics, and has been invited by more than 100 universities and research institutions worldwide for research presentations.
Metamorphosis in Strategic Market Planning is divided into three sections. First is a summary of the dominant themes in product market planning; second, a listing of the major contributions of these themes for strategic marketing; and lastly, the potentially dominant themes in the upcoming decade.