International Marketing: Managerial Issues, Research, and Opportunities was edited by V.H. Kirpalani. This work contains proceedings presented at the 1983 International Marketing Workshop organized by the AMA. The papers aspire to enhance the knowledge and practice of marketing in the international arena. Besides export marketing practices and international marketing strategies that help business development beyond the American continent, this volume also deals with future marketing strategies to tackle competition from foreign companies setting up their business in American soil.
Vishnu H. Kirpalani
Vishnu H. Kirpalani is Distinguished Professor Emeritus of Marketing at the John Molson School of Business at Concordia University in Montreal, Canada. He also edited several works in the field of marketing, such as the proceeding entitled, International Marketing: Managerial Issues, Research, and Opportunities in 1983.