Dr. Wayne Talarzyk earned his Bachelor of Science degree in electrical engineering from Purdue University before working as a flight test engineer at General Dynamics Corporation. He returned to Purdue to earn his masters degree and Ph.D., as well as briefly become an instructor in marketing and financial management. He was President of Educational Marketing Associates, Inc, and Professor of Marketing at Ohio State University. He continues to pursue research in managerial marketing, retailing, consumer attitudes and lifestyles, and communications technologies.
Chapter 13: The New Electronic Media “Videotex”
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Chapter 13
The New Electronic Media “Videotex” summarizes the role of videotext as a new electronic media in marketing. The chapter examines the awareness implications, impact and key issues surrounding videotext. It is left to the reader to decide the potential future of this trend.