William O. Bearden
William O. Bearden, Bank of America Professor in Business Emeritus, Distinguished Professor Emeritus in Marketing at the University of South Carolina, received his Ph.D. from the University of South Carolina in 1975 and served previously on the faculties of Western Kentucky and the University of Alabama from 1976-1978. He is still an active faculty member in the Moore School of Business and is currently on the editorial review boards of the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Marketing, the Journal of Retailing, and Marketing Letters He also served as an Associate Editor for Journal of Consumer Research during 1999-2002.
Dr. Bearden served for six years on the Board of Directors for the American Marketing Association. He has been President of the Academic Division of the American Marketing Association and President of the Southern Marketing Association. His teaching and research interests include consumer behavior, marketing research, pricing, and the evaluation of marketing promotions. Dr. Bearden has published over twenty-five articles in the Journal of Marketing Research, the Journal of Marketing, and the Journal of Consumer Research, as well as having a number of publications in other marketing and consumer research journals and co-authored two books.