William E. Cox

William E. Cox, Jr. edited and authored many works in the field of marketing, such as Industrial Marketing Research in 1978.

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Structural Dynamics Of Ghetto Marketplace

Chapter 2: Structural Dynamics of the Ghetto Marketplace

Chapter 2 of Minorities and Marketing: Research Challenges

The authors focus on change and the causes of change in low-income commercial structures. Particular emphasis is placed on the needs and opportunities for research in these areas. The authors attempt to demonstrate the importance of these structural dynamics in the understanding of the minority marketplace.

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