The 1986 AMA Educators’ Proceedings was edited by Terence A. Shimp, Subhash Sharma, George John, John A. Quelch, John H. Lindgren Jr., William Dillon, Meryl Paula Gardner, and Robert F. Dyer. This work is a compilation of papers presented at the 1986 American Marketing Association Summer Educators’ Conference. The papers are divided into six tracks – Buyer Behavior; Research Methodology; Public Policy and Metamarketing; Marketing Management and Institutions ; Marketing Education; as well as Marketing Strategy, Planning, and Control. The papers analyze the trends, issues, innovations, regulation, and policies pertaining to marketing from the teaching and academic perspective.
William R. Dillon
William R. Dillon is Herman W. Lay Professor of Marketing and Professor of Statistics at Southern Methodist University Cox School of Business. His research expertise focuses on advertising, public relations, and related services. Dr. Dillon has PhD from City University of New York and MBA from Bernard M. Baruch College at the City University of New York. He has co-authored four books and has published over fifty articles in various journals. He has also participated and presented proceeding in several marketing conferences. He is serving on the editorial boards of Journal of Marketing Research and Marketing Letters.