William J. Kehoe

William J. Kehoe is the William F. O’Dell Professor of Commerce in McIntire School of Commerce at the University of Virginia. His research interests are in the broad areas of global business and global marketing (specifically in exporting), global business strategy, global economic development, global and regional economic integration, and global business ethics.

His publications include articles on such topics as economic integration, euro emergence and implementation, exporting and market-entry strategies, environment of global business ethics, conceptualizing a framework for global business ethics, GATT, NAFTA, tariffs in global business, and the World Trade Organization.

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Marketing And Preventive Healthcare

Marketing and Preventive Health Care: Interdisciplinary and Interorganizational Perspectives

Marketing and Preventive Healthcare: Interdisciplinary and Inter-organizational Perspectives edited by Philip D. Cooper, William J. Kehoe, and Patrick E. Murphy, is a collection of papers presented at a multi-disciplinary workshop on marketing and preventive healthcare held in Charlottesville, Virginia, USA in March 1977. The compilation gives an historical perspective on the role of marketing in the delivery of healthcare, especially preventive healthcare in the 1970s. One of the papers examines the implementation of family planning program in the 1970s. Also featured is the summary of discussions held at the end of the workshop on topics such as problems and limitations of preventive healthcare and marketing.

The Changing Marketing Environment

The Changing Marketing Environment: New Theories and Applications, 1981 Educators’ Conference Proceedings

The Changing Marketing Environment: New Theories and Applications is a collection of proceedings edited by Kenneth L. Bernhardt, Ira Dolich, Michael Etzel, William Kehoe, Thomas Kinnear, William Perreault, Jr., and Kenneth Roering. The volume contains 121 papers presented at 1981 Educators Conference. The papers are classified into 5 tracks: marketing management, buyer behavior, public policy, research methodology, and marketing education.

The Marketing Management Track contains papers reviewing the several aspects of marketing management with respect to the 1980s scenario. This includes subjects such as social marketing, usage of technology in marketing, product strategy, international marketing management, and retail marketing strategy.

The Buyer Behavior Track papers attempt to understand and review the behavior of consumers, their attitude and intention, the influence of family in decision making, brand preference, and consumer satisfaction as well as peer and group influence on consumers.

The Public Policy Track discusses the effectiveness and impact of using advertising and marketing to propagate public services. This also includes adhering rules laid by the government for such marketing practices. Topics cover issues such as advertising legal and medical services, energy conservation propaganda, elections and campaign finance, and influence of deceptive advertisements.

The Research Methodology Track reviews some popular marketing research models of the 1980s. The effect and scope of improvement in these models when used in micro-segment analysis, consumer preference analysis, time series analysis and competitive analysis are elaborated. The effectiveness of data collection methods such as mail surveys, telephonic surveys, personal data collection, and issues related to privacy and anonymity are also presented.

The Marketing Education Track contains papers relating to the academic side of marketing. These papers evaluate the educational practice and curriculum of the 1980s, and suggest the improvisation in terms of course content and teaching methods. The papers aim at infusing some intellectual medicine for tired professional blood.

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