Marketing 2000 and Beyond was written by Dr. William Lazer, Dr. Priscilla La Barbera, Dr. James M. MacLachlan, and Dr. Allen E. Smith in 1990. This work provides an outlook on the changing marketing environment in the twenty-first century. It incorporates insights from CEOs, academics, and futurists on possible trends, as well as changes and challenges in marketing and their management implications. Also featured is an extensive review of the relevant futures literature and ideas on the future organization and deployment of marketing resources.
William Lazer is an eminent marketing scholar, who was a faculty member in many business schools such as University of Manitoba, Michigan State University, and Florida Atlantic University.
Dr. Lazer has published ten books, and he has written over 140 articles and monographs for professional journals and business periodicals. His works have been published in countries around the globe. He is completing a book on The Changing Face of the American Market.
Among the scholastic honor societies which have awarded membership to Dr. Lazer are Beta Gamma Sigma (Business Honorary), Sigma Xi (Scientific Honorary), Phi Kappa Phi (General Scholastic Honourary), Alpha Iota Delta (Quantitative Methods), and Mu Kappa Tau (Marketing Honorary).
Dr. Lazer is a Past President of the American Marketing Association, and has served as Vice President for Education, Vice President for Global Marketing, and on the Executive and Finance Committees. Dr. Lazer has been a consultant and lecturer to such professional and industrial associations as: The College Entrance Examination Board, The American Institute of CPAs, American Management Association, Japan Marketing Association, and Japan Management Association. He is one of only two Honorary Advisors to the Japan Marketing Association and has lectured at scores of Universities and educational institutions throughout the world.
Dr. Lazer was a member of the Presidential Blue Ribbon Committee on Trade Negotiations under two U.S. Presidents and has served as Chairman of the Census Advisory Committee (Marketing). He was conferred the degree of Doctor of Laws, honoris causa by the Senate of The University of Manitoba.